Nice to meet you!
I'm Angelica Casas,
A fractional Marketing Operations Architect who builds the systems, automations, and lifecycle infrastructure that let SaaS and e-commerce teams scale without chaos.Most growing SaaS and e-commerce companies reach a point where their marketing speed is limited by their systems — not their strategy. Duplicate CRM records. Lifecycle stages nobody trusts. Campaign launches that take weeks instead of days. Attribution that points everywhere and nowhere.I fix that.I'm a fractional Marketing Operations Architect with 10+ years leading the systems layer at companies like EverCommerce, ShipHero, and Anteriad. I've migrated databases from 50K to 5M+ records, built lifecycle programs driving 80K+ enrollments, and led MAP and CRM implementations across every major platform — Marketo, HubSpot, Salesforce, and Customer.io.I work with Series A–C SaaS and e-commerce teams as a fractional leader: embedded, accountable, and focused on the systems that compound over time.
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How We Can Work Together
Whether you need a full diagnostic, an embedded systems partner, or flexible expert support - I am happy to help!
I work with SaaS and e-commerce teams at the systems layer - the CRM logic, lifecycle architecture, automation strategy, and martech decisions that determine whether your marketing compounds or collapses. Every engagement is scoped transparently, delivered with full documentation, and built to outlast our time together.Every engagement starts with an honest conversation about your goals. Here's exactly what I offer and what it costs - no ambiguity, no surprises.
Transparent and Consistent Pricing
| Service | Investment | What's Included | Best For |
|---|---|---|---|
| MOps Audit | $2,500–$4,000 (one-time) | 2-week fixed-scope engagement · 15–20 page audit report · Prioritized 90-day action roadmap · 60-min executive readout call · CRM, lifecycle, attribution & martech stack review | Teams who want a clear diagnosis before committing to larger systems work. Most audit clients move to a retainer engagement after delivery. |
| Fractional Retainer | $5,000–$8,500/month | 15–20 hrs/month · Dedicated fractional MOps lead embedded in your team · Full stack and lifecycle ownership · Slack access · Monthly roadmap reviews · Full documentation (yours to keep) · $500 audit credit applied to first month | Series A–C SaaS and e-commerce teams who need senior MOps leadership without the full-time cost. Month-to-month, 30-day out clause. |
| Migration & Build Projects | Custom quote | Scoped after discovery call · CRM/MAP migrations (50K–5M+ records) · Platform implementations (Marketo, HubSpot, Customer.io) · Lifecycle redesigns · Attribution model builds · Fixed deliverables, transparent scope | Teams with a defined project, a start/end date, and a specific outcome. Full investment disclosed before any work begins. |
| Ad Hoc Consulting | $125–$150/hr (3 hr minimum) | $125/hr for strategy, advisory & expert review · $150/hr for hands-on technical execution · Flexible, no commitment · Invoiced monthly for actual hours | Overflow support, one-off questions, stack decisions, or team training. Book directly via Calendly. |
Every engagement starts with a 30-minute discovery call. No cost, no pressure.We'll talk through your situation and figure out together whether we're a fit.
Let’s Build Smarter Marketing Together
Ready to clean up your CRM, optimize your funnel, or just talk strategy? I’d love to connect.
