Nice to meet you!
I'm Angelica Casas,
A Demand Generation and Marketing Operations leader who drives pipeline and builds the systems, automation, and infrastructure that let SaaS and e-commerce teams scale without chaos.Most growing SaaS and e-commerce companies hit the same wall: their growth is capped by their systems, not their strategy. Campaigns that take weeks instead of days. Lifecycle stages nobody trusts. Attribution that points everywhere and nowhere. Demand coming in faster than the funnel can convert it.I close that gap from both sides.I've owned multi-channel demand gen and ABM that grew target accounts 120% and lifted closed-won and I've built the martech, attribution, and lifecycle infrastructure underneath it, migrating databases from 50K to 5M+ records and building programs that drove 80K+ enrollments.
Ten-plus years across EverCommerce, ShipHero, and Anteriad, on every major platform - Marketo, HubSpot, Salesforce, and Customer.io. I work with Series A–C SaaS and e-commerce teams as a fractional leader or embedded partner: accountable for the number and the system that produces it.
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How We Can Work Together
Whether you need a growth diagnostic, an embedded demand-and-ops partner, or flexible expert support, there's a way to work together that fits.
I work across the full lead-to-revenue motion - demand gen and ABM strategy, lifecycle and full-funnel campaigns, and the CRM logic, automation, and attribution that determine whether your marketing compounds or stalls.
Every engagement is scoped transparently, delivered with full documentation, and built to outlast our time together.
It starts with an honest conversation about your goals. Here's exactly what I offer and what it costs — no ambiguity, no surprises.
Transparent and Consistent Pricing
| Service | Investment | What's Included | Best For |
|---|---|---|---|
| Growth & Ops Audit | $2,500–$4,000 (one-time) | 2-week fixed-scope engagement · CRM, lifecycle, funnel & attribution review · 15–20 page audit report · prioritized 90-day growth roadmap · 60-min executive readout | Teams who want a clear diagnosis before committing to larger systems work. Most audit clients move to a retainer engagement after delivery. |
| Lifecycle or Funnel Sprint | $6,000–$9,000 (fixed) | 4–6 week fixed-scope build · One high-impact system shipped end to end (lifecycle program, lead scoring + routing, attribution dashboard, or campaign infrastructure) · Full documentation and team handoff | Teams who need a specific growth system built and live. Not an ongoing retainer or an open-ended project. |
| Fractional Growth & Ops Lead | $5,000–$8,500/month | 15–20 hrs/month · Dedicated fractional MOps lead embedded in your team · Full stack and lifecycle ownership · Slack access · Monthly roadmap reviews · Full documentation (yours to keep) · $500 audit credit applied to first month | Series A–C SaaS and e-commerce teams who need senior demand-and-ops leadership without the full-time cost. |
| Migration & Build Projects | Custom quote | Scoped after discovery call · CRM/MAP migrations (50K–5M+ records) · Platform implementations (Marketo, HubSpot, Customer.io) · Lifecycle redesigns · Attribution model builds · Fixed deliverables, transparent scope | Teams with a defined project, a start/end date, and a specific outcome. Full investment disclosed before any work begins. |
| Ad Hoc Consulting | $125–$150/hr (3 hr minimum) | $125/hr for strategy, advisory & expert review · $150/hr for hands-on technical execution · Flexible, no commitment · Invoiced monthly for actual hours | Overflow support, one-off questions, stack decisions, or team training. Book directly via Calendly. |
Every engagement starts with a 30-minute discovery call. No cost, no pressure.We'll talk through your situation and figure out together whether we're a fit.
Let’s Build Smarter Marketing Together
Ready to grow pipeline, optimize your funnel, or untangle your stack? Let's talk.
